Every single product has been researched, designed and manufactured to offer the very best in styling, length of service and overall value.Īt the top of their product list are DigitalFit floor mats, designed by computer and measured by laser to match the exact specifications of your front and rear rows. Then to stay in place, they have extruded cleats on the bottom to grip the carpet underneath as well as integrate with any factory retention posts to stay in place (depending on model of car).īased in Bolingbrook, Illinois, but with dealers across the country, WeatherTech truly sets the bar high in the realm of not just aftermarket floor mats for trucks, cars and vans, but cargo and trunk liners as well. Not built into the floor mat or anything (that would be weird, but kinda cool), but WeatherTech uses crazy laser technology to three dimensionally map the floorboards of every car they offer their custom mats for. In those magazine ads I’ve been seeing since time immemorial, they just always looked rubbery to me (and they do offer custom fit rubber floor mats as well). I had had that exact reaction when I first pulled a set of them out of the box. Probably the most common reaction that I’ve seen to someone picking up a set of DigitalFit floor mats is that people are expecting to grab a flexible rubber, but are instead surprised by the stiff plastic construction. Honestly, it’s hard to go wrong with either option, but there are a few pros and cons to each, so there are some details to get into: WeatherTech DigitalFit Floor Mats It could be argued that this is a another Coke VS Pepsi sort of argument, and you’d be right in the way that many people wouldn’t notice a difference. But where do you start the hunt? Luckily for you, we’ve done the work for you. No one can avoid tracking in some of the outside world, from the rancher who’s not afraid to get his hands dirty, to the weekend warrior to the after-practice chauffeur. Whether mud, sand, snow or anything in between, you know those factory-installed floor mats under your feet won’t keep up with your lifestyle - at least, not for long. The great outdoors shows no sympathy to the bottom of your shoes, and ultimately your car’s floorboards. But then you see that Husky Liners look every bit as good in pictures, but can are often a little cheaper. If you’ve looked through a car magazine within the past few decades, then you must be aware of WeatherTech’s existence, and likely have seen its dominance in the market.
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